Amazing Affiliate Marketing Statstics - The Affiliate Prince

                                                                               
Affiliate marketing according to Wikipedia is a type of performance-based marketing in which a business rewards it's affiliates for each visitor or customer brought by the affiliates own marketing efforts.

It is one sectors of the marketing niche that has taken a big leap from it's recent years. between 2004 and 2010 the affiliate marketing niche grew in sales and value a great deal in the UK.

                                                                      
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From a little over 500,000,000 euros to over 4,620,000,000 euros and it is estimated to grow even more by 2020.

The History Of Affiliate Marketing

The history of affiliate marketing is a long one to tell but shoe boxed explains the history so well which is as follows.

                                                                    


Affiliate marketing statistics

Here are some affiliate marketing statistics that will amaze you.

1. In the U.S, almost $5 billion is spent on affiliate marketing.

2. In the UK, return on investments [ROI] in affiliate marketing comes down to 15 euros for every     1 euro spent.

3. 15%  of all digital marketing revenues come from affiliate marketing

4. 20% of publishers' anuual revenue is generated from affiliate marketing

5. Over 80% of brands utilize affiliate marketing

6. in 2015, amazon.com generated $100 billion in revenue of which it is rumored that it's affiliates generated $10 billion.

Here are the rest of the affiliate marketing statistics compiled by Dheli School Of Internet Marketing

                                                                          

What is the future of affiliate marketing

“The future of affiliate marketing over the next 10-15 years will be dominated by the evolution of multi-touch attribution and its growth will be driven by the ongoing retail apocalypse. As marketing departments target more touch-points and analytics platforms provide more visibility into multi-touch attribution, affiliate advertisers will rethink their affiliate commission models and offer more variable commissions based on the weight of attribution. Additionally, as the retail apocalypse forces more companies to focus on their digital presence versus their physical one, the affiliate landscape will expand and grow thanks to the increased competition between these online brands and Amazon. In short, advertisers will be smarter about commissions and publishers will benefit from an ever expanding list of advertisers vying for their attention.”  

David Vogelophl, the vp of web strategy at WP Engine 

Spendings on affiliate marketing according to Forrester is expected to grow to $6.8 billion by 2020. while others think otherwise. Here is what the marketing manager for Get payroll & Simon payroll App  Devon Kirk had to say

“I believe that affiliate marketing will slowly and then more rapidly decline in the years to come. With the creation of search and site retargeting there isn’t the need to spend time building relationships with other businesses to gain leads through affiliate marketing. Instead, I think the focus will shift heavier to retarget marketing and redirect email marketing – if you visit a site and leave without completing a transaction or form, you’ll get an email. Additionally, social media marketing through paid ads, pages and groups will play a role in the slow death of affiliate marketing. With social media likes, follows, shares and retweets, information about a business spreads like wildfire, leaving affiliate marketing behind to wonder what happened.” 

Devon Kirk, the marketing manager for  Get payroll & Simon payroll 

But in my own opinion, affiliate marketing is not going any where anytime soon. Though the argument Devon Kirk layed down were not based on assumption

And maybe it will decline but then again, maybe not. The point i'm trying to make is this. If you've been thinking of starting but you've been wondering about the future of affiliate marketing

Just do it and try not to concentrate on wether it will go extinct in the future or not because, you may be missing out on a resorsceful stream of income.